|Piazza della Signoria (Neptune Fountain)||10:00, 19:00||Monday, Tuesday, Wednesday, Thursday (mornings only), Friday, Saturday, Sunday|
According to some, Pride is the most dangerous of the deadly sins, the gateway to Hell and the root to all evils. Proud people do not just regard themselves as superior to everyone else but even to God Almighty himself. In Renaissance Florence, nobody was better at playing God than the first Grand Duke of Tuscany, Cosimo I.
Preoccupied with turning Florence into a stronghold of his own power, Cosimo seized the most representative place in town and transformed it into his private residence, commissioning works that not only celebrate his triumphant victories but also allude to his divine right to rule the state.
This sinful tour will take you to the spectacular Palazzo Vecchio, where we will show you how Cosimo’s complex iconographic program was meant to rewrite the history of Florence from his own point of view. Moreover, we will retrace the footsteps of other Medici who shared the same proud passions, starting with the haughty Eleonora da Toledo, Cosimo’s Spanish wife, who was so aloof and conceited she forbade people to look at her in the eye. If you have always believed the Medici to be amiable and friendly governors of Florence, you will think again…